Addressable TV is a fantastic innovation in the broadcast space, allowing advertisers to serve a more personalised advert to the right person, at the right time, no matter…
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In a rapidly evolving digital landscape, linear TV advertising remains a cornerstone for successful campaigns. In the UK, it's the preferred choice for many advertisers looking…
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One of the trend predictions for 2024 is the increased usage of AI to create reimagine or computer-generated Ad content on traditional media channels -in particular OOH. Looking at…
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In the ever-evolving landscape of advertising, the digital out-of-home (DOOH) sector has emerged as a powerful force. DOOH has transitioned from static billboards to…
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Recently, we came across some interesting news that we couldn't wait to share with all of you. X, which many of us fondly remember as Twitter, has decided to join hands with the tech behemoth…
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I joined Media Agency Group in February to head up our Broadcast department, and having worked with both network and independent agencies for my whole career…
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Our latest campaign for Beazley Insurance has been running across London from the Spring-Summer period, and Team MAG are delighted to share these stunning creatives and format takeovers across pivotal locations in the Square Mile- London’s city centre, and the heart of London’s financial district.
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Welcome to this week’s magnet! Today we’re revisited the spectacle that eurovision was, going back to our childhood with Lego, and discussing an experiment Channel 4 is partaking in.
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The 2023 Eurovision finals are this Saturday, and with it being hosted in Liverpool, we wanted to discuss a round up of all the weird, shiny and wonderful campaigns that have gone live surrounding the competition.
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This weekend marks the ascension of King Charles III to the throne inside Westminster Abbey in London. The ceremony is predicted to draw viewers in the millions globally.
This edition is going to take a look at how brands across the UK are celebrating the coronation, adland style.
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Earlier this year, we heard that The UK Major media owners have entered into a landmark deal to create a centralised system for tracking and verifying all out-of-home advertising, which should be live in July, so as it creeps closer to summer- MAG wanted to write a run down of what this means for the industry in the UK.
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It seems like there’s a new AI related headline every week. With the sheer potential it holds, it’s created two mindsets within us: 1) is the caution and apprehension that AI could overtake human capability. 2) is the fact that AI could become a very valuable tool- aiding every industry.
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The former Channel 4 Agency Sales Manager joins from Open Partners where he was Sales and Marketing Partner, prior to that he spent more than 3 years at Finecast, with a third of that as Associate Director.
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Happy Friday everyone! And Eid Mubarak to those celebrating today!
Today we’ve got some stats to dig into and some great campaigns to take a look at, but before we get into it, if you missed our IRL Activation with Strictly stars, well, you don’t want to miss it.
Enjoy!
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In Quarter Four 2022, we saw the appetite for marketing was strong, despite the uneasy waters of a possible recession, and now we have the results of Q1 2023, it is great to see that this is continuing for marketing activities to support brands.
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For their SS23 collection, Dune London wanted to demonstrate the transformational power of shoes and how the perfect pair can define the way you move, making you look and feel special.
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