April Showers are really living up to their name this week- but MAG hopes you have a good (dry) weekend!
This week, some retail figures, and a campaign from us.
Enjoy.
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To find out more- see our exclusive piece in Prolific North
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Happy Easter and Happy Passover to those celebrating this week/end! This week, it was revealed in a survey that advertising has ranked as the fifth-happiest industry out of 29 in the UK, with 74% job satisfaction. That’s certainly something to smile about over the bank hol isn’t it? We’ve got a campaign heavy edition this week, enjoy.
Research has recently discovered that 4 in 5 people in the UK are planning to go on holiday this year. MAG is going to unpack what that means for tourism advertising.
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This week we’re travelling to China, visiting a shoe store and discussing the first ever city wide decorations for Ramadan in London.
Today is also International Trans Day of Visibility, and you can read more about it & it’s importance here.
Enjoy.
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The 31st March marks International Trans Day of Visibility.
It is a day dedicated to celebrating transgender people and raising awareness of discrimination faced by transgender people worldwide, as well as a celebration of their contributions to society.
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This week is a digital one! We’re talking about Google’s answer to ChatGPT, the power of DOOH and some innovative and contextual DOOH advertising in Dublin.
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Today it’s International Women’s Day across the globe. The theme for this year is #EmbraceEquity. Equity recognises that each person has different circumstances, and allocates the exact resources and opportunities needed to reach an equal outcome.
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One brand in particular went viral recently, for producing a video that’s not only an ad, but 10 minutes long.
Alongside the iconic hotel chain heiress Paris Hilton, the Hilton Hotels video featured famous creators including Chris Olsen, GirlBossTown and KelzWright, challenging viewers to stay to the end in order to be in with a chance of winning Hilton Honors Points.
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Welcome to this week’s edition of magnet. Spring is almost here and this week we’re discussing some clever campaigning, and how brands have been helping in efforts after the devastating earthquake in Turkey and Syria. Yesterday, we posted about the timeline of LGBTQ history in the advertising industry, and how we can do better going forward.
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In the UK, it’s LGBTQ+ history month, and MAG wanted to reflect on the history of LGBTQ+ marketing.
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Welcome to another week of the latest industry news. Enjoy!
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Welcome to another edition of Magnet. This week we’re talking about LGBTQ+ history month, Specsavers and Channel 4 and an experiential campaign of SuperDrug’s.
Enjoy.
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Has the metaverse lived up to it’s hype? Let’s find out.
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Welcome to another edition of Magnet. This week we’re discussing a clever PS5 campaign, Nike and Tiffany’s teasing a collaboration and the uses of ChatGPT.
Enjoy!
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Welcome to Magnet- a few more days of endless January are left, then we’ll be hurtling into brighter days and hopefully, soon, warmer weather!
For now, wrap up and enjoy.
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Welcome to another edition of magnet! This week we’re talking about an important campaign by The&Partnership in calling for the protection of trans people with a ban on conversion therapy, the first round of stats from the recently launched ITVX and London being named the best city in the World!
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