MAG is taking a look at this year’s campaigns that do it just right- all celebrating the Year of the Rabbit, featuring the likes of Tommy Hilfiger, Starbucks, Apple, Mac, McDonald’s and Manchester City Football Club
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Today, the IPA released Q4 2022’s Bellwether Report. The Report is researched and published by S&P Global on behalf of the IPA. It features original data drawn from a panel of around 300 UK marketing professionals and provides a key indicator of the health of the economy. The report also helps us, as an industry, look to the near future and aids us in what to expect.
The survey panel has been carefully selected to represent all key business sectors, drawn primarily from the nation’s top 1000 companies.
So what were the key findings of the report? And how should we react? Well, I spoke to three of my colleagues about specific areas of the report.
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We’re thrilled that we were featured in Prolific North to talk about our wonderful latest campaign with our client Sykes Holiday Cottages, with a bold, new creative that looks at the brand from another angle!
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Welcome to another week of Magnet! Today we’re talking about Absolute Radio, Love Island and eBay, and we’re raising our arches for McDonald’s.
Enjoy.
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We’re so ecstatic to reveal that we’re behind GHOST Fragrance’s newest campaign, which launched their newest product- Orb of Night.
The campaign ran nationally across December and sees the brand’s launch of the newest fragrance ‘Orb of Night’, as well promotion of selected gift sets.
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Happy New Year readers! This week we’re diving straight into 2023; with campaign’s from Quorn,British Airways and an update on Channel 4’s privatisation.
Enjoy!
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It’s the last edition of Magnet in 2022! We’ve got a few good ones to end the year on for you, so sit back, have some mulled wine, and enjoy!
See you in the new year, and enjoy the festive season.
The past couple of years have been unpredictable to say the least, but here at MAG, we are interested in how unpredictably shapes our industry and how we overcome challenges and utilise opportunities to push the best campaigns out into the world, despite everything. With that being said, I sat down with three of Team MAG, all with the very best expertise in their field to find out their predictions and projections for the advertising industry in 2023.
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We’re pleased to announce that we are bringing well-known American candle manufacturer Yankee Candle to Europe this winter in a digital campaign. It is Yankee Candle’s first ever digital campaign in Europe, promoting their Christmas Collection and expanding their reach as a brand to a potentially new audience.
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What better way than to feel even more festive than rounding up Magnet’s favourite festive creatives of this year? Happy Hanukkah to everyone who celebrates, and happy seven day countdown to everyone celebrating Christmas this week!
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Hello, and welcome to another edition of Magnet. This week we’re talking brand partnerships, 2023 industry predictions, and Thinkbox’s latest campaign.
Sit back and enjoy!
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For MAG, new year’s resolutions paired with consumer data make us excited. Why? Well, we can use these common new year’s resolutions to understand our campaign audiences.
As a brand, you can take advantage of these trends. So let’s look to what’s likely to be on consumers' minds when they make their new year’s resolutions for 2023.
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Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests and lifestyle choices.
In Marketing we’re used to demographics, which explain who your buyer is, includes objective data like gender, age, income and marital status. However, psychographics in marketing delves deeper and focuses on understanding the consumer’s emotions and values, so you can market more accurately.
Psychographic information explains why they buy , and subjective data like belief systems, values, goals and attitudes.
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Earlier this year, Ofcom released their Communications Market Report, in which they stated: ‘Younger adults (aged 16-24) now watch almost seven times less scheduled TV than those aged 65 and over’ and ‘TV broadcasters' share of TV and video viewing had fallen to 59% in 2021, down from 67% in 2019.’
However, whilst these figures are true- we as an agency know that young people are actually still watching TV, but they ways in which they are watching has changed.
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Hello, and welcome to another edition of Magnet. This week we’re heading across the pond to talk about a canadian campaign, talking about one of our campaigns for luxury outerwear brand Mackage. Today we’re off for our Christmas Party, celebrating the hard work of the team throughout the past year. Have a good weekend, everyone!
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This week, we’re talking about some of the latest campaigns that have gone live, including Women’s Aid, Walkers & Spotify.
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Team MAG wanted to find out what the best loved Christmas Advert was, so we sent a poll around the office and if you remember- on Twitter and Instagram to find the results. We also thought it’d be interesting to see how people in the industry voted (MAG) VS people outside of the industry (our followers,etc.) and if there were any differences there.
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Congratulations to Hannah on becoming MIPA! Becoming an Accredited Member of the IPA (MIPA) is the advertising industry's most visible mark of professionalism. It's designed to put people on the same footing as architects, engineers and lawyers. And it's recognised and respected by clients, employers, headhunters and peers. I asked Hannah all about her journey below:
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