It seems like there’s a new AI related headline every week. With the sheer potential it holds, it’s created two mindsets within us: 1) is the caution and apprehension that AI could overtake human capability. 2) is the fact that AI could become a very valuable tool- aiding every industry.
Read MoreHappy Friday everyone! And Eid Mubarak to those celebrating today!
Today we’ve got some stats to dig into and some great campaigns to take a look at, but before we get into it, if you missed our IRL Activation with Strictly stars, well, you don’t want to miss it.
Enjoy!
Read MoreToday, the IPA released Q4 2022’s Bellwether Report. The Report is researched and published by S&P Global on behalf of the IPA. It features original data drawn from a panel of around 300 UK marketing professionals and provides a key indicator of the health of the economy. The report also helps us, as an industry, look to the near future and aids us in what to expect.
The survey panel has been carefully selected to represent all key business sectors, drawn primarily from the nation’s top 1000 companies.
So what were the key findings of the report? And how should we react? Well, I spoke to three of my colleagues about specific areas of the report.
Read MoreCongratulations to Hannah on becoming MIPA! Becoming an Accredited Member of the IPA (MIPA) is the advertising industry's most visible mark of professionalism. It's designed to put people on the same footing as architects, engineers and lawyers. And it's recognised and respected by clients, employers, headhunters and peers. I asked Hannah all about her journey below:
Read MoreHello, and welcome to another edition of Magnet. Today we’re discussing how Elon Musk’s takeover of Twitter could affect, well, Twitter, TK Maxx’s biggest Christmas campaign yet, and the effects of the new Prime Minister on the industry.
Enjoy.
Read MoreRecently at mag we had some very exciting news.
Read MoreLast week, the IPA Bellwether Report for Q4 last year was released. There seems to be great optimism looking to 2022, as well as an equal share of risks and opportunities for businesses to be aware of.
Read MoreRecently at mag we had some very exciting news.
Read More
