In Quarter Four 2022, we saw the appetite for marketing was strong, despite the uneasy waters of a possible recession, and now we have the results of Q1 2023, it is great to see that this is continuing for marketing activities to support brands.
Read MoreToday, the IPA released Q4 2022’s Bellwether Report. The Report is researched and published by S&P Global on behalf of the IPA. It features original data drawn from a panel of around 300 UK marketing professionals and provides a key indicator of the health of the economy. The report also helps us, as an industry, look to the near future and aids us in what to expect.
The survey panel has been carefully selected to represent all key business sectors, drawn primarily from the nation’s top 1000 companies.
So what were the key findings of the report? And how should we react? Well, I spoke to three of my colleagues about specific areas of the report.
Read MoreFor MAG, new year’s resolutions paired with consumer data make us excited. Why? Well, we can use these common new year’s resolutions to understand our campaign audiences.
As a brand, you can take advantage of these trends. So let’s look to what’s likely to be on consumers' minds when they make their new year’s resolutions for 2023.
Read MoreEarlier this year, Ofcom released their Communications Market Report, in which they stated: ‘Younger adults (aged 16-24) now watch almost seven times less scheduled TV than those aged 65 and over’ and ‘TV broadcasters' share of TV and video viewing had fallen to 59% in 2021, down from 67% in 2019.’
However, whilst these figures are true- we as an agency know that young people are actually still watching TV, but they ways in which they are watching has changed.
Read MoreeBay Ads UK’s latest Christmas Spend Trends research report found that the impact of inflation and the cost of living crisis means consumers will be prioritising value for money and thoughtful gifting this festive season, and are planning to be more organised with their spending overall.
Read MoreRight now, advertising around sports and football events is lucrative especially within the Premier League and with the World Cup coming up. This will be a crucial time for marketers, and one of the benefits of marketing around sports is creating brand awareness, and drawing new and potential clients due to that
Read MoreIt seemed as if the world was just settling into the ‘new normal’ when the cost of living crisis hit the UK- and now as marketers, we must ask ourselves whether this sudden change has affected the new normal? As marketers, we understand the necessity for adaptability from a media buying prospective, but it’s time to consider the effects of the rising cost of living through the eyes of the consumer.
Read MoreWe’ve talked about Reddit previously on the blog, however we wanted to highlight it’s recent rise with amazing advertising partnerships, the data supporting it as a very reputable social platform for audiences and consumers, and most importantly, community.
Read MoreThe Video content landscape is getting bigger and bigger, and there have been many developments recently in the streaming space.
Read MoreAs the Retail Sector steadily climbs to its feet in the after effects of the pandemic, we’ve seen how the UK’s retail sector is championing digital infrastructure as retail continues to grow.
Read MoreThe pandemic has been happening for almost two years, and with it, human behaviour has had no choice but to evolve so that we could adapt to changes forced upon us. We want to examine some of these evolved behaviours, especially through the lens of consumer lifestyle.
Read MoreLast week, the IPA Bellwether Report for Q4 last year was released. There seems to be great optimism looking to 2022, as well as an equal share of risks and opportunities for businesses to be aware of.
Read MoreResearch has been seeing many emerging trends in travellers since the pandemic fundamentally changed the priorities, values and behaviour of travellers. What’s interesting is that the staycation, and holidaying locally is still a strong contender in these statistics.
Read MoreWhether it’s people Facebook Live-ing their night out or sharing the latest viral video, you can’t move for engaging video content on the web.
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