Posts in campaigns
Media Agency Group execute Dune London’s ‘Let’s Dance’ campaign, featuring Strictly Come Dancing stars
Media Agency Group execute Dune London’s ‘Let’s Dance’ campaign, featuring Strictly Come Dancing stars

For their SS23 collection, Dune London wanted to demonstrate the transformational power of shoes and how the perfect pair can define the way you move, making you look and feel special.

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campaignsClickTap Mediamedia agency groupDune London Shoes, Nadiya Bychkova and Kai Widdrington, Strictly Come Dancing, St Pancras Station, Activation Campaign, Experiential, campaigns
Understanding your consumer: psychographics
Understanding your consumer: psychographics

Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests and lifestyle choices. 

In Marketing we’re used to demographics, which explain who your buyer is, includes objective data like gender, age, income and marital status.  However, psychographics in marketing  delves deeper and focuses on understanding the consumer’s emotions and values, so you can market more accurately. 

Psychographic information explains why they buy , and subjective data like belief systems, values, goals and attitudes. 

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campaigns, AdvertisingClickTap Mediapsychographics, demographics, audience, consumer, targeting