MAGnet.

Mastering the art of effective advertising is no easy task. Producing something that is memorable, reputable and individual enough to stand out in a two minute break between programmes doesn’t come without hard work. And with something so crucial, one would assume there’s a pretty hefty list of checks and senior figures that cast their eye over it… right? Yet in the past month the general public have been quick to express their displeasure at what a couple of huge brands have put on our screens.