Earlier this year, we heard that The UK Major media owners have entered into a landmark deal to create a centralised system for tracking and verifying all out-of-home advertising, which should be live in July, so as it creeps closer to summer- MAG wanted to write a run down of what this means for the industry in the UK.
Read MoreThis week is a digital one! We’re talking about Google’s answer to ChatGPT, the power of DOOH and some innovative and contextual DOOH advertising in Dublin.
Read MoreToday, we wanted to showcase just how simple it is to be contextual, with our national campaign for Decathlon! One of the cities it’s advertising it’s store openings is Liverpool.
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