NEWS: MAG names Head of Broadcast

Media Agency Group has appointed Simon Rigby as their Head of Broadcast. Simon brings with him a wealth of knowledge from the likes of Channel 4, Sky and Finecast which will further strengthen Media Agency Group’s integrated offering across TV, Broadcast and Digital. This comes as the independent advertising specialist is undergoing significant growth on a global scale.

John Kehoe, CEO of Media Agency Group said, “With Simon now on our team, Media Agency Group will continue to offer best in class solutions to match our clients requirements in a field that is currently undergoing huge change, with consumption habits shifting to include streaming and online services. Simon’s wealth of experience in both traditional broadcast and addressable products demonstrates Media Agency Group’s desire to move ahead of the curve and ensure we integrate new and exciting opportunities into client’s strategies.”

Simon Rigby commented: “Across the last eleven years, I’ve worked at the forefront of innovation within the world of TV, from seeing the creation of Sky AdSmart through to my work at Finecast where we pioneered the UK addressable ecosystem, finally allowing advertisers to buy hyper-targeted campaigns across the full UK addressable market with one single IO. Media Agency Group have an amazing and ever-growing broadcast client-base, and importantly, they are receptive to the most advanced solutions in the TV market, both in the UK and abroad. Media Agency Group is the right place for me to assist clients in taking their TV advertising to the next level, by either helping them to test out TV for the first time, or to constantly refresh their plans as the market becomes more and more fragmented. I’m excited for the challenge ahead.”