6 Months In - An update from MAG’s Head of Broadcast

I joined Media Agency Group in February to head up our Broadcast department, and having worked with both network and independent agencies for my whole career, I can safely say that the set up at MAG really is second to none. We’re extremely lucky to have a CEO who believes in the power of TV, and who is prepared to invest heavily in our broadcast department to ensure that we are at the forefront of innovation for our amazing clients. From a top-class team of experienced individuals, to best-in-class planning and attribution tools, we’re able to consistently deliver brilliant TV advertising campaigns for our clients.

Having specialised in working with independent agencies during my time at both Sky and Channel 4, I have always been a huge supporter of the indie model, yet now that I am in the coalface at MAG, I couldn’t be more convinced that independent agencies can offer everything that a network agency can, and more - and of course, the MAG offering is up there with the best broadcast departments that I’ve come across.

We have a brilliant set up and have invested in the gold standard planning, activation and attribution tools, including GWI, YouGov and Tech Edge which ensure that everything that we do for our clients is data-led and audience-first - two things that I'm extremely passionate about.

Our broadcast team is made up of experienced professionals with a proven track record of success. I have almost 15 years of experience across Sky, Channel 4, and GroupM. As a department, each and every person who works across planning and activation has a wealth of knowledge across the full TV advertising ecosystem, from linear TV through to addressable. Our team works as a direct extension of our clients’ marketing departments, bringing with them experience at the likes of Havas, ITV, GroupM, and client-side marketing.

We're passionate about TV advertising, and committed to helping our clients achieve their marketing goals. We understand that every client has different needs, so we tailor our approach to each individual client.

From multinational clients such as Indeed, national treasures such as Sykes Holiday Cottages and tech disruptors such as Duck Duck Go, we’ve been able to assist our clients across the full spectrum of TV advertising in the UK and internationally, from storyboarding and creative production, through to comms planning, trading, execution and full funnel attribution and measurement.

I’ve been excited to see that, whilst we’ve got a brilliant base of well known and famous clients, we’ve also developed a niche for helping to bring brands onto TV for the first time, whether they are regional businesses looking to drive footfall, or brands built on digital channels who wanted to invest in brand.

The first six months have flown by and I’ve enjoyed every second of it. I’m convinced that we will continue to disrupt the status quo in the TV world, and help more brands realise their potential through the power of TV.