Welcome to this weeks Magnet. We have the Queen’s Platinum Jubilee celebrations and the long bank holiday (enjoy everyone!) and it is also the beginning of Pride month- two big reasons to be celebratory!
Read MoreWelcome to Magnet- it’s been a year since the first edition, 52 weeks of industry news and campaign achievements! Here’s to many more editions of Magnet.
Enjoy, dear reader.
Read MoreThe Video content landscape is getting bigger and bigger, and there have been many developments recently in the streaming space.
Read MoreWelcome to Magnet! We hope you’re enjoying the warmer weather- this afternoon MAG are having some much needed catch up time out of the office ( but we wouldn’t leave you without Magnet!). but to all your hard workers reading this, this is a reminder to give yourself a break as well.
Enjoy.
Read MoreTo be immersed within the marketing industry is to understand the audiences we’re reaching, so today we’re delving deep into understanding a truly dynamic generation- Gen Z.
Read MoreToday, we wanted to showcase just how simple it is to be contextual, with our national campaign for Decathlon! One of the cities it’s advertising it’s store openings is Liverpool.
Read MoreWelcome to the 50th edition of magnet, sit back and enjoy!
Read MoreIt’s a statistic filled edition this week, and we’re talking about a bike ride one our team are doing in support of charity- details below.
Read MoreIn the office, we’re all talking about...Elon Musk’s Twitter takeover. Quite literally.
Did Elon acquire the world's leading social microblogging channel because he wants full freedom of speech and to further influence the share price of his global brand, Tesla, or does Elon have bigger plans? We all have our predictions, but the future is, err, innovative…
Read MoreWelcome to this week’s magnet. We’re talking eye-catching creatives, Netflix considering advertising & bringing your attention back to C-Flight launching.
Enjoy.
Read MoreWelcome to Magnet! And to those of you who celebrate - happy Easter!
Read MoreThree of our team, Beatriz, Reece and Kath recently went to an event hosted by INFLUENCER in which they discussed the market trends for 2022. Alongside this, they also had a guest speaker from TikTok; Ryan Martin, Program Manager, who talked about TikTok’s own content creator marketplace.
Read MoreWelcome to this week’s edition of Magnet. This week we’re featuring Channel 4’s privatisation, and a clever campaign stunt to raise awareness.
Enjoy.
Read MoreWelcome to the 44th edition of Magnet. In the spirit of April Fool’s you can check out this post from one of our Planners about the best April Fool’s campaigns!
This week we’re discovering how AR technology can be used for good, and the shifting of the fashion landscape into virtual realities. So grab a cuppa and enjoy.
Happy April Fools! Don’t worry, there’s no fooling around here. Instead, we’re here to look at some of our favourite past April Fools campaigns, other upcoming key events, and how we can best utilise these key events for brand growth.
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