MAGnet #50 13/05/2022

Magnet #50

Welcome to the 50th edition of magnet, sit back and enjoy!

Channel 4 advertising:

Channel 4 is going to  make hundreds of hours of its shows available for free on YouTube and it agreed a deal to sell its own advertising around them. This is to  help boost revenues with the strategic partnership, and Channel 4 has created a dedicated YouTube team within its commercial arm- 4Sales.

It’s the first time that Youtube, the  Google-owned platform has relinquished control of ad sales to a broadcaster in the UK or Europe.

The deal is part of Channel 4’s  five-year ‘Future4 digital transformation plan’ , which aims to make online advertising 30% of its revenue by 2025.”

Content is set to be rolled out this month until the end of 2022, with the first cohort of titles including: 8 Out Of 10 Cats; SAS: Who Dares Wins; Gemma Collins: Self-Harm and Me; Kathy Burke: Money Talks; Location, Location, Location; and The Dog House.

Pat on the back- Luxury Promise

As we’ve been shortlisted for the Prolific North Champions ‘International Reach’ award, we wanted to highlight a recent international campaign we did- across the pond in New York. Luxury  Promise is a resale brand pioneering live shopping, and as it expands globally, MAG did the NY campaign across New York's Digital Taxi Tops- an eye catching and mobile advertising format. It even featured in the brand’s video:

Snapchat

The brand is  following  suit with other platforms, with the launch of their dedicated AR shopping space. The dedicated space for Shopping on Snapchat has officially been called ‘dress up’. This feature allows users to try on brands’ items using Snapchat’s augmented reality technology.

It launched at the Snap partner summit- following the news that advertisers spent £3.5bn on search shopping ads in 2021. Since January 2021, 240 million Snapchatters have engaged with AR shopping Lenses more than five billion times. The Lenses AR feature gives users the ability to try on make-up, trainers, jewellery and clothing, across brands such as Gucci, Dior, and Lacoste, as well as make-up from Mac and Estée Lauder, among others.

Bike Bosnia

Our Head of our Data and Insights team, Gemma,  is taking part in an amazing initiative to raise money for Mines Advisory Group. From the 10th-15th June, the 6th overseas Bikes against Bombs ride will see participants cycle 300 hilly kilometres from Dubrovnik to Sarajevo. The team is aiming to raise £10,000 so that landmines and unexploded bombs can be cleared from communities affected by the conflict.

Lytham Gin are also supporting the cause by developing a flavoured gin to help fundraise, and our Designer Hannah designed the wonderful logo. So if you’d like to donate to a good cause, now’s your chance!

The cost of the gin will be £38.00 per bottle and £15.00 of the proceeds will go directly to the MAG charity.