UK Retail Growth into the digital sphere

As the Retail Sector steadily climbs to its feet in the after effects of the pandemic, we’ve seen how the UK’s retail sector is championing digital infrastructure as retail continues to grow.

DataGuest UserMarch 31, 2022App Annie Report, Digital, digital ecommerce, ecommerce, UK ecommerce, british ecommerce

MAGnet #43 24/03/22

This week we’re highlighting some international campaigns, and the power of OOH.

Enjoy.

MAGnetGuest UserMarch 25, 2022footwear brand, europe, warsaw, Evri, Hermes

MIPA standard: Amy Roberts

Recently at mag we had some very exciting news.

In Office, About MAGGuest UserMarch 22, 2022MIPA, IPA, Amy Roberts

Keeping our finger on the pulse with Gen Z

We all know how rapidly technology grows and accelerates, and the same can be said for the media landscape. It’s changing so quickly, with new digital platforms emerging all the time. The ability to watch content wherever and whenever we want is more prevalent than ever, across the world.

So, the question is, how do we effectively reach young audiences nowadays?

Guest UserMarch 17, 2022Gen Z, statisitcs

MAGnet #41 11/03/22

This week, we’re spotlighting a campaign we’re proud of, and how one brand is using originality to shape it’s mantra.

MAGnetGuest UserMarch 11, 2022ITV, ITVX, Hardrock Cafe, Leo Messi, Specsavers, billboard advertising, magnet

Wordle & how marketing can use it

Today we’re taking a look at Wordle’s viral success from a marketing standpoint, providing a useful look into how to generate buss, create a fandom and achieve consistent hype in order to stand out in a digital crowd.

Guest UserMarch 10, 2022wordle, marketing, universal accessibility, shareable

MAGnet #40 04/03/22

Welcome to the 40th Edition of Magnet! Grab a cuppa and enjoy.

MAGnet, Our ClientsGuest UserMarch 4, 2022ITV, ITVX, IKEA, SATURDAY NIGHT TAKEAWAY

The COVID EVOLUTION

The pandemic has been happening for almost two years, and with it, human behaviour has had no choice but to evolve so that we could adapt to changes forced upon us. We want to examine some of these evolved behaviours, especially through the lens of consumer lifestyle.

MAGnet #39 25/02/22

Welcome to Magnet, this week we’re talking about how magazine’s have reinforced belief of a consumer trend, how Heinz is apologising for being late, and the first virtual model.

Enjoy.

MAGnetGuest UserFebruary 25, 2022pretty little thing, the metaverse, Heinz, press adverts, magazines

MAGnet #38 18/02/22

Welcome to another week of magnet- stay safe in the storm folks!

Enjoy.

MAGnet #37 11/02/22

Welcome to this week’s magnet- we’re talking about a good round up of campaigns, and data put into perspective using an example one of our clients.

Enjoy.

Planning through Sustainability

During the pandemic and After COP26 ( The UN Climate Change Conference) in 2021, there was a significant shift in consumer concerns about environmental impacts, and we can all only expect it to continue and thicken through 2022.

For us media planners, the topic of sustainability has become even more relevant than with the presence of “Veganuary” last month.

MAGnet #36 04/02/22

Welcome to this week’s edition of magnet. We’ve got lots of data for you this week.

Enjoy.

MAGnetGuest UserFebruary 4, 2022RAJAR, data, shopability, shoppable, Google Topics

MAGnet #35 28/01/22

Welcome to another week of magnet. The bluest month of the year is almost up (it’s gone fast, hasn’t it?!) so grab a hot drink and settle in for this week’s edition.

Enjoy.

MAG review: The IPA Bellwether Report Q4 2021

Last week, the IPA Bellwether Report for Q4 last year was released. There seems to be great optimism looking to 2022, as well as an equal share of risks and opportunities for businesses to be aware of.

DataGuest UserJanuary 28, 2022IPA, The Bellwether Report, Data, Market Research

Holiday Booking Behaviours in early 2022

Research has been seeing many emerging trends in travellers since the pandemic fundamentally changed the priorities, values and behaviour of travellers. What’s interesting is that the staycation, and holidaying locally is still a strong contender in these statistics.