MAGnet #35 28/01/22
Magnet #35
Welcome to another week of magnet. The bluest month of the year is almost up (it’s gone fast, hasn’t it?!) so grab a hot drink and settle in for this week’s edition.
Enjoy.
The future of electric cars:
Data was released that showed December 2021 was the highest month for Electric vehicle sales in the UK, 26% higher than its previous record. And, according to the latest vehicle stats, the EV market is booming. Electric passenger car sales increased by 186% in 2020, and today there are an estimated 370,000 EVs on the road in the UK and 710,000 plug-in hybrids.
Additionally; from BVRLA Leasing Outlook data in October 2021, it’s predicted that electric vehicles are going to take 25% of the fleet by the second quarter of this year.
So, as society makes the move towards electric cars at a faster rate, it’s likely advertisers will follow suit by using electric cars for taxi advertising. We recently ran a campaign with our client Paul Smith, and part of it was full wraps on electric taxis in London.
Campaigns:
Popcorn brand Butterkist was very contextually relevant by placing a digital billboard on top of a van in front Number 10 as the ‘drama’ around the Lockdown parties in the government continues to unfold.
The bold campaign saw packets of sweet and salty popcorn being distributed to passers-by, weary journalists, and MPs outside the Prime Minister’s headquarters, as the British public waits for the outcome of Sue Gray’s report into the alleged workplace parties. Devised by creative agency St. Luke’s, and brought to life by PR agency Red Consultancy, the stunt was amplified on social media.
“The ongoing events at Number 10 has seen politics become pure spectacle,” said Richard Denney, executive creative director at St Luke’s. The vast numbers of viral memes alone demonstrate the feelings of the nation. It’s a real spectating popcorn moment, and what better way to watch this drama unfold than with a bag of Butterkist?”
Many Twitter users chimed in, reacting with quick-witted posts including: “It’s all popping off #GoGrabTheButterkist”
Statistics:
Dentsu’s global advertising forecast has found that global advertising spend has been forecast to grow by nearly 5% more than the worldwide economy as measured by GDP and the industry is predicted to grow by 9.2% to reach $745bn (£552bn) this year, which is $117.2bn more than the 2019 pre-pandemic levels.
The recovery growth rate is nearly three times faster than that of the previous major global ad decline, which happened in the wake of the 2008 financial crisis.
To delve deeper into more statistics closer to home about how the UK’s marketing industry is predicted to grow going forward click here.
