The Privacy Sandbox is an initiative by Google aimed at developing new privacy-focused technologies for the web. It involves creating tools and protocols to…
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As Easter approaches, it's a time to unwind with loved ones and unleash your creativity through DIY projects. For brands, it presents a golden opportunity…
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Programmatic advertising has revolutionised the way businesses approach digital marketing, offering sophisticated targeting capabilities, real-time optimization, and automation. Its impact extends…
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In 2024, sports enthusiast worldwide will eagerly anticipate two significant events: Euro 2024 football and the Paris Olympics. Beyond their athletic significance, these events
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The landscape of television advertising in the UK is experiencing a seismic shift. For decades, traditional broadcasters dominated the market, yet a new wave of…
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In the digital era, gaming has evolved beyond mere entertainment to become a vibrant culture and a significant industry. The UK, with its robust…
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In today's digital age, where consumers are inundated with information from various channels, marketers face the daunting task of breaking through…
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Buckle up, UK streamers, because change is coming to your Prime Video experience. As of February 5th, 2024, the platform will be introducing limited advertisements across its…
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From the dynamic rise of AI-driven assistants like ChatGPT to the strategic rebranding of major social media platforms, 2023 reshaped the digital landscape, setting the
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In the ever-evolving landscape of digital advertising, the ability to reach and engage audiences seamlessly across multiple channels has become paramount. Cross-channel integration, particularly…
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Television. The flickering box in the corner, the silent observer in the living room, the window to worlds near and far. But is it merely a passive amusement, a way to fill the silence between chores? In the age of streaming wars and YouTube algorithms…
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The Future of TV Global 2023 event, held last week in London, served as a platform for industry experts, thought leaders, and enthusiasts to come together and…
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In an era dominated by digital marketing, the enduring relevance of out-of-home (OOH) advertising is often overlooked. However, savvy marketers…
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The convergence of earned, owned, and paid media is no longer a point of debate but rather a fundamental aspect of effective…
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The Christmas season is more than a time of festivities and joy; it’s a pivotal period for consumer spending and retail activities. As we embrace the holiday spirit…
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Connected TV (CTV) has transformed the television landscape in the UK, offering viewers a vast array of content on demand, breaking free from…
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In a competitive business landscape, where consumers are bombarded with choices, brand marketing emerges as a potent tool to not only distinguish…
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With a diverse gaming community of 50 million in the UK, it is imperative to recognise gaming advertising as a powerful marketing channel, breaking away from the…
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