As we all know, TikTok is the fastest growing social media platform currently, and with many infulencers/creators and brands alike.

 Recently, we saw TikTok creator ‘Emilyzugay’ going viral on the platform thanks to her ‘ugly’ logo redesign that several major corporations have used as their profile pictures. Emily has figured out her way into the spotlight on the platform as she has gained a rather significant amount of followers and likes over the last 30 days. According to socialblade, Emily has gained over 500,000 followers in just the last month.

 Emily usually starts her videos by stating, “I graduated from college with a degree in design and I recently redesigned some logos,” instantly hooking any viewer to see what her redesigns look like.

However the logos aren’t what is first expected; with a deadpan sense of humour, she redesigns the brands logos in a  clip-art style, making them look worse than they were.

Her first video showcased logo redesigns for Starbucks, H&R Block, and Apple. This was the  video that went viral and put Emily under the eyes of many other big-name brands.

  The NFL, McDonald’s, The Washington Post, and even the Doritos brand of chips are among the companies that have reached out to be given the ‘ugly’ redesign treatment by the creator.

 Companies  are using their logo redesigns in support of the TikToker, and  some of the brands have been sporting their new logos on their very own TikTok accounts.

 This is an example of the influence of influencers/creators online, and how through them, brands can maximise on audience interaction- even for something as simple as a logo redesign.

This is a trend taking the internet by storm, and even though it isn’t ‘doing’ much for the brands themselves, it’s certainly helping them gain attention and showing that they’re relatable and as comedic as the creators on TikTok.

In the spirit of Emilyzugay’s redesign, our Digital Designer tried her hand at redesigning our own logo! Loving the doodl-y style, Hannah!