Dubai Tourism

We worked with Dubai Tourism to get their latest tourism campaign out across the whole of the UK. It was first featured on TV and Digital Out of Home, and most recently is being shown in cinemas.

The creative includes stars Jessica Alba and Zac Efron, and the advert is a spoof of a spy film, in which the American actors Zac Efron and Jessica Alba show off Dubai’s tourist hotspots, in the guise of the action film genre.

We see them skydive off the Burj Al Arab, and  take a dip in the seven-star hotel's pool, dine at famously romantic restaurant Pierchic, and pose in front of the Museum of the Future, which is the latest addition to Dubai's glittering skyline.

 The creative also shows the pair racing through the emirate's sand dunes, travelling through Madinat Jumeirah's waterways on a speed boat, and navigating Al Fahidi on scooters to finally take on bad guys at Al Muntaha, the restaurant on the 27th floor of the Burj Al Arab.

John Kehoe, CEO of Media Agency Group says “ It’s a brilliant feeling for us to be able to run campaigns for international travel again, and it’s the cherry on top of the cake that we’ve been able to run this campaign for an amazing destination such as Dubai, and with a fantastic creative too!”

The other creatives are designed in the style of action movie posters, showing the two stars in iconic locations in Dubai, but they’re also bright and bold- a twist on the typical tourism campaign, instead planting the idea of action & adventure in potential tourist’s minds.