MAGnet #20 08/10/21

Magnet #20

Welcome the 20th edition of Magnet. Today we’re out of office to enjoy some downtime with one another & let off some steam, but we couldn’t leave without giving you lovely readers Magnet!

Enjoy.

 

 

Events this week:

Facebook, Instagram and WhatsApp  had an almost six-hour outage this week,  which saw shares in the social media giant slip by 4.8%.

In a statement, vice-president of infrastructure Santosh Janardhan said the outage was due to a faulty configuration change and insisted there is “no evidence” user data was compromised as a result. The underlying cause of the outage impacted many of Facebook’s own internal systems, such as emails and messaging tool Workspace, complicating attempts to solve the problem.

Janardhan apologised to all people and businesses affected, saying the company was working to make its infrastructure “more resilient”, while CEO Mark Zuckerberg said in a statement: “Sorry for the disruption today – I know how much you rely on our services to stay connected with the people you care about.”

But the outage meant that everyone flooded to Twitter, and some funny tweets were had between big brands.

 

Digital: Etsy virtual shopping

E-commerce firm Etsy, a specialist in vintage and craft items, is spreading its wings in the digital domain with an interactive augmented reality (AR) show home populated entirely by curated products.

The Etsy House permits buyers to wander through the virtual environment at their leisure while perusing the goods in situ around them to get a better feel for how the items fit into a domestic environment.

Utilizing photorealistic rendering and life-size scale, the interactive experience employs intuitive navigation and 360° environments to transport potential customers for the ultimate in window shopping.

Packed to the gunnels with holiday decor and gift ideas, the all-digital home is packed with bespoke furniture and artwork – as well as a few Easter Eggs for the inquisitive.

Campaigns for good: Quaker Oats launches purpose-led campaign

Quaker Oats is aiming to stand out in the cereal category with the launch of a multimillion-pound purpose-led campaign.

‘The Fire Inside’ campaign will be led by a TV campaign that shows the evolving needs of consumers at breakfast. The campaign also builds on the brand’s support for charity Magic Breakfast, driving awareness of child food poverty by showing empty bowls on limited edition packets. The brand, which is owned by PepsiCo, pledges to fill a child’s bowl for every packet sold, tying in with World Food Day on 16 October.

This will see an additional 500,000 breakfasts provided over the winter months, on top of the nearly 3 million bowls of porridge Quaker will supply across the full 21/22 school year.

 PepsiCo senior marketing manager Claire Molyneux says: “We have big ambitions for Quaker, and the Fire Inside campaign epitomises our brand purpose. To re-discover the unique role that Quaker plays in consumers’ lives, we went back to our 1909 brand manifesto.

“Quaker Oats were made not only to offer the best in wholesome nutrition, but to act as a fuel for life. With what we have seen over the past few months, we know this message is more relevant than ever before. The Fire Inside campaign will help us to deliver this iconic message but in a fresh and modern way. We are confident the activity will stand out in the cereals category, providing cut-through for retailers and ensuring Quaker is the breakfast of choice this winter.”

Mental Health Awareness Day:

It’s Mental Health Awareness day this Sunday October 10th so – although it should be considered every day, here is your reminder to look after yourself :)