The Story:
At Media Agency Group, we specialise in creating bold, high-impact media campaigns that elevate brands and deliver tangible results. We’re proud of our ability to craft campaigns that not only capture attention but also leave a lasting impression. A recent highlight was the launch of XO Khloe, the new fragrance by Khloé Kardashian, exclusively available at Harrods. This project gave us the perfect opportunity to showcase our innovative media strategies.
A Premium Launch with Harrods as the Exclusive Retailer
Partnering with Harrods for the XO Khloe launch was a natural fit. With the holiday season approaching, the timing was ideal for introducing a fragrance that exudes elegance and boldness. Our media strategy aimed to create excitement, drive foot traffic to Harrods, and generate buzz around the exclusive release.
The Strategy:
A Multi-Format Media Strategy: Making an Impact in London
To make the XO Khloe launch unforgettable, we blended traditional media formats with cutting-edge digital strategies, ensuring maximum exposure across London:
Roadside Billboards: Large, eye-catching visuals featuring Khloé Kardashian and the fragrance were strategically placed throughout London, ensuring high visibility and reinforcing the campaign’s message at every turn.
Light Projections on Iconic Landmarks: We took the campaign to new heights with light projections on London’s most famous buildings, creating a stunning visual display that not only captivated onlookers but also generated significant online buzz.
Branded Taxis and Buses: We wrapped taxis and buses with striking campaign visuals, ensuring the XO Khloe fragrance was seen by thousands of commuters and tourists across the city.
TikTok Engagement: To engage a younger, digitally savvy audience, we harnessed the power of TikTok, sharing engaging videos that resonated with fragrance enthusiasts and Kardashian fans, driving buzz and increasing reach.
Maximising Consumer Spending During the Gifting Season
With December being a peak retail month, our media strategy capitalised on this increased consumer spending. By creating a visible presence in London, we engaged both loyal fans of Khloé Kardashian and new customers, driving traffic to Harrods and generating excitement around the fragrance’s exclusive availability.
A Bold and Successful Launch
The XO Khloe launch was a great success, thanks to a combination of outdoor media, digital engagement, and strategic timing. This campaign brought Khloé’s bold personality to life in London, creating exclusivity and urgency that drove real results.
As we look back on this campaign, we’re proud of the creativity and strategic insight that shaped every detail. It’s a perfect example of how a well-executed media campaign can build lasting brand awareness and drive significant sales.
Looking Ahead
We’re excited to push the boundaries of media strategy even further in 2025. Stay tuned for more innovative campaigns and media activations from Media Agency Group!
