Recently, MAG   had the great pleasure of running a campaign for the partnership between Revolut and The Sidemen, that went live over the summer consisting of PR, experiential amongst other OOH formats.

With over 20 million customers, Revolut is a globally expanding  financial app with the mission to make financial services work for as many individuals and businesses as possible.

The Sidemen is a British YouTuber and Influencer group, consisting of seven internet personalities- KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S.

The campaign looks to appeal to the 130 million followers collectively amassed by the Sidemen members.

The Defy Expectations campaign  launched  two new limited edition Revolut cards. Alongside the regular benefits of Revolut’s cards, the Sidemen cards offer 10 per cent cashback on all Sidemen-owned brands, including XIX Vodka, Sidemen Clothing and Sides restaurants. The card will also give access to three months of free access to the membership community Side+ ( Sidemen’s own Subscription Channel).

 “We’re excited to announce our partnership with the Sidemen. Having followed the Sidemen for some time, we believe that there is a lot of resonance between the Revolut and Sidemen brands and we’re excited to see them come together for this ‘defy expectations’ campaign” Shirin Krall, Revolut’s global head of retail marketing said.

Revolut also recently celebrated its seventh anniversary, revealing it has passed 20 million retail customers worldwide, and is now processing over 250 million transactions a month.

According to EMI, 74% of consumers say that engaging with branded event marketing experiences makes them more likely to buy the promoted products and Knowing the partnership has such a wide audience put together- the campaign capitalised on that, by running a PR campaign for the partnership launch party, with guests arriving in partnership branded taxis- and projecting the campaign slogan on the side of the venue.

The second part of the campaign took place at Spitalfields Market, London, with an experiential spin.  A Food Truck, offering  out free Sides Burgers ( The Sidemen’s food brand) by downloading the Revolut app- resulting in a burger and a free £20. Event Marketer reports that overall, 91% of consumers have more positive feelings about brands after joining events and experiences.

Simon Mallinson, Business Development Manager at MAG said, “The campaign really epitomises the ‘defy expectations’ message of this partnership. All aspects seamlessly incorporated the various Sidemen brands alongside mechanics that drove awareness and sign ups to the Revolut and Sidemen partnership. Whether that was branded taxis delivering guests to the launch party, creating a wall Mural on the iconic Adore and Endure wall in Shoreditch or giving out over 1,000 Sides burgers ‘on Revolut’ to delighted residents and visitors to the Spitalfield area over a sunny weekend.”