Magnet #56

We hope you’re all enjoying the arrival of the hot weather!

Enjoy.

Social Media:

Twitter is trialling a new feature allowing users to post long-form content of up to 2,500 words, alongside photos, videos, GIFs and embedded tweets.

Called Notes, the content will be written, published and shared on Twitter, while also being accessible to read elsewhere online. Users will be able to edit their Notes prior and post-publish, while a Notes tab on their profile will catalogue their published work.

To help showcase the work published via Notes, Twitter is creating a new handle – @TwitterWrite – providing updates on what’s next for writers on the platform.

Twitter says the reason behind Notes was due to research that  found writers want more control and were asking the platform to make it easier to create long-form content. The rise of screenshot announcements and boom in newsletters also  convinced  Twitter of the “new reality” of users writing elsewhere and then sharing on Twitter. With Notes, the social media giant is hoping to keep users on its platform for longer. This could have potential to change how people use the app, and it may even encourage more people to join if they can writer more than 280 characters per tweet.

Pride Campaigns: Royal Mail issues new stamp designs to mark 50 years of UK Pride

Royal Mail is commemorating the 50th anniversary of the UK’s first Pride rally by issuing a set of eight stamps from NB Studio and illustrator Sofie Birkin. She said: “As a queer, Essex-born artist, it feels incredibly meaningful to represent 50 years of my own community fighting for, protecting and celebrating our right to exist and be seen, especially through an institution as storied as the Royal Mail.”

It is titled ‘A March Through Time’  and it pays tribute to rallies over the decades, from protest gatherings through to the present day where the event has morphed into  celebration open to all members of the LGBTQ+ community.

The vibrant visuals are brought further to life by Animade, which have animated the core designs for social media to draw audiences deeper into the picture, this provides the viewer with the closest experience of a Pride march without actually being there.

The stamps are supported by a presentation pack, coin cover, hand stamps, filler card and first-day cover for collectors, all developed by NB Studio.

Coca-Cola is the  ‘most chosen’ brand of the decade

Coca-Cola is the world’s “most chosen” FMCG brand of the past 10 years, according to analysis of shopping behaviour since 2012 by Kantar.

Kantar has identified 11 FMCG brands, each of which saw the biggest growth within their respective category. Overall these brands accounted for 25.1 billion (6.6%) of purchases in 2021, up from 19.2 billion (5.8%) in 2012. The growth rate of these brands was 31% over the decade, almost double the total branded market’s growth rate.