Magnet #59

 Welcome to another edition of Magnet!

Enjoy.

 Pat on the back:

This week, we wanted to highlight one of our campaigns that uses Mural Advertising effectively. The wall Mural for cosmetics brand Sunday Riley is bold and bright, capturing attention as well as being considered as a work of art.

Campaigns: Carlsberg: Don’t Drink and Boat

Danish brewer Carlsberg created a unique campaign to remind Swedes about the dangers of drinking alcohol while at sea – by installing a bar at the bottom of the ocean.

The ‘Don’t Drink and Boat’ bar measures 3.5m in width and 2.5m in height, and comes fully equipped with a bar counter, bar stools, neon signs, a bar fridge and taps – and a menu of purely non-alcoholic beers.

For a limited time in July, visitors to the seaside town of Smögen (on the Swedish west coast) can view the underwater bar, located just outside the main pier. There will also be opportunities to dive down to the bar for a round of non-alcoholic beer on the bottom of the ocean, under the guidance of the local diving club.

“As a leading brewery and distributor of alcoholic beverages, we have a responsibility for how our beverages are consumed,” said Henric Byström, communications manager at Carlsberg Sweden.