#Magnet 64

This week, Media Agency Group has some exciting news to share!!

Enjoy.

NEWS:

We were featured in Prolific North twice recently, announcing that we’ve been appointed by our wonderful client Bruntwood Works as their long term agency, and we’ve been appointed by Dune London to run their brand media strategy! We’re over the moon and very excited to talk more about our work with these clients.

Read more here: https://www.prolificnorth.co.uk/news/agency-news/2022/08/dune-london-appoints-media-agency-group

And here: https://www.mediaagencygroup.com/blog/2022/8/17/bruntwood-appoints-media-agency-group-as-their-long-term-agency

Brands:

JustEat raises its marketing spend by another £100m, which is an  increase by 40% because they’ve had a period of huge growth- according to the brand, Just Eat Takeaway.com is now two times larger than it was pre-pandemic. They’ve invested further into their branding with the launch of Katy Perry’s ‘Did Somebody say’ campaign, UEFA Champions League Sponsorships and the women’s euros partnerships.

Cinema Blockbusters:

This year, cinema we’re seeing a huge return to cinema with blockbusters like The Batman (£40m) Doctor Strange (£42m) and most recently Top Gun, which has taken top box office spot for 2022 so far with £70m. Q4 is set to follow suit with a slate of highly anticipated films including Black Panther; Wakanda forever and Avatar 2, which are estimated to take 365m at the box office each. Cinema occupies a unique experience where 16-34 years olds have actively planned to pay attention- this makes cinema one of the best environments for brands to land their campaigns with an audience that is engaged and attentive.