Magnet #23

Welcome to another week of Magnet! This week at MAG we got our spook on for MAG’s Little House of Horrors and a costume competition . Today we’re discussing a campaign of ours we’re very proud of launching, new advertising measurements, and Soaps joining together to inspire a discussion about the climate crisis.

Happy Halloween & enjoy.

Pat on the back:

Our client EGO  is the Broadcast Sponsor of the brand new show on Channel 4 and All 4; The Love Trap, which started last week. The show’s audience is the perfect fit for the latest styles that EGO provide, making it a dream partnership, and we were really pleased with the launch figures!

·         Adults 16-34s – 12% share of audience. Making C4 the most watched channel across all TV at 10pm for AD1634S

·         Women 16-34 -22.5% share of audience – easily winning the slot for this audience.

Campaign for good:

Microsoft launches the  UK’s first digital billboard campaign featuring British Sign Language across a series of major railway stations including London Waterloo, Birmingham New Street, Manchester Piccadilly, Leeds and Edinburgh Waverley.

Facebook:

Ad measurements:

On 11th October, Facebook changed the way they measure people for advertising.  The move is likely to increase the number of accounts an advertiser can reach.

Facebook and Instagram were integrated earlier this year, allowing users to link their accounts with a common email address or phone number, and so users having multiple accounts were counted as one person for advertising purposes if they had linked their Facebook and Instagram accounts.

Now, users that don’t have their Facebook and Instagram accounts linked will be considered as separate people for ads planning and measurement.

Facebook added the change is to be consistent with “evolving advertising, privacy and regulatory environments”.

Advertisers are likely to see an impact to campaign planning estimates and performance reporting, Facebook added, along with increases in pre-campaign estimates such as estimated audience size.

 Rebrand:

Facebook CEO Mark Zuckerberg announced the social media giant will change the name of its holding company to Meta, in the awaited rebrand that comes as the company faces a series of public relations crises.

Zuckerberg revealed the new name on Thursday, where he outlined the company’s virtual-reality vision for the future.

The CEO sketched his plans to build the “metaverse” – a digital world built over our own, comprising virtual reality headsets and augmented reality. “We believe the metaverse will be the successor of the mobile internet,” Zuckerberg said. “We’ll be able to feel present – like we’re right there with people no matter how far apart we actually are.”

Sporting a blue infinity symbol as a logo, the new holding company Meta will encompass Facebook, well as apps such as Instagram, WhatsApp and the virtual reality brand Oculus.

British Soaps:

 From November 1st, British Soaps join forces for a week to discuss the issue of climate change, coinciding with the COP26 World Leaders conference. This is  to prompt a  conversation about the climate crisis and inspire change.

 The original idea came from Emmerdale's executive producer Jane Hudson, who said: "Never before have all five soaps and both continuing dramas come together and united in telling one story.

"And we certainly haven't seen characters pop up in other shows before."

It’s also happening in aid of appealing to their younger audience after recognising their interest in the climate crisis and how important change is to them.

 The week-long event will feature viewer favourites- Coronation Street, Emmerdale, EastEnders, Doctors, Hollyoaks, Holby City and Casualty. 

 And we’re expecting huge viewing figures as it’s the first time soap dramas have had a crossover event!