Magnet #28

Happy December, readers. This week we released a roundup of this year’s Christmas Ad’s, which you can read here. We’ve already had our dusting of snow, and the temperatures are icy so wrap up whilst you read another edition of Magnet.

Enjoy.

Adverts:

Whisky brand The Famous Grouse has launched a new campaign 'A Flight Through Fame'. It’s an online film which explores the heritage of one of Scotland’s number one whiskies. It takes you through the ages and explores the Perthshire landscape, the brand’s founder’s first shop, and then we meet the cheeky little grouse that The Famous Grouse is known and loved for.

Written by the Leith Agency and brought to life by director Bethan Seller and producer Lucy Ball of Edinburgh-based production company Greenroom Films. The film is part of an interactive series where viewers can explore the old shop and the famous tasting room, and learn more about the history and family behind the whisky. More and more interactive campaign are popping up, showing demand for brands to be directly involved with their consumers at campaign level.

Snapchat’s Christmas Market

Snapchat  has created an AR Christmas Market with Shoppable experiences for six partner brands and  each experience is tailored to each brand and harnesses a range of Snap’s features and functions.

Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart are hosting  custom AR immersive experiences where people can browse products and grab discount offers through each participating brand’s public profile on Snapchat.

The event will see AR lenses facilitating the experience on the Snapchat profile of each participating brand and on the lens carousel on their home camera screen.

 Campaigns: Spotify Wrapped

Music streaming giant Spotify has released Wrapped, its annual celebration of audio consumption. It’s added a slew of new personalised data stories and made the experience more shareable than ever.

The creative was designed in-house, with aid from external production agencies and those opening the app will receive a newly personalised experience. Since its launch in 2016, Spotify has found new ways to surface its data into compelling narratives. This includes 2021: The Movie, Your Audio Aura, Playing Cards, and 2021 Wrapped: Blend.

 These cards are also now more shareable than ever, integrated with Snapchat, Twitter, Instagram, Facebook, and now, TikTok where music is an essential component.

170 artists have also been invited into the process, users who have them among their favourites will receive a pre-recorded thank you, and  from the creator side, artists will be able to explore the many ways they were listened to.