Magnet #33

This week we’re talking about a new Spotify feature, a green planet and a cup noodle mop!

Enjoy.

Spotify- Call to Action Cards

Spotify recently introduced  a new ad format aimed at podcasters;  “Call-to-Action Cards” ( CTA cards).

 The feature is powered by Spotify’s streaming ad insertion technology and it’ll display a visual ad in the Spotify app when the audio ad begins to play.

In addition, the cards can be customised by advertisers with their own images, text and clickable buttons that direct listeners to “shop now” or take some other that the advertiser wants listeners to take.

While the ads are capable of capturing users’ attention while streaming, Spotify knows that listening to podcasts is often an activity where the app is running in the background while the user is occupied with something else; going for a walk, exercising at the gym, doing housework, driving- the list goes on.

To combat this,  Spotify is also making the new CTA cards available on both the podcast’s show and episode pages. This allows the targeted listeners to interact with the ad at a later point when they’re browsing through the Spotify app. These cards will remain available for up to seven days after the listener has heard the ad, or less if the campaign wraps before that.

It’s an innovative way of having ads that are interactive, by long lasting on an app.

 Campaigns: The Green Planet

To mark the launch last night  of Sir David Attenborough’s new series The Green Planet last week,  BBC Creative took over London’s Green Park tube station to bring commuters into the incredible world of plants.

Alongside  posters,  there are two digital screens, which show the trailer from the five-part series. The Green Park takeover also sees platform signage changed to ‘Green Planet’ to reflect that tube station’s temporary new name.

BBC Creative, rebranded part of the station ‘Green Planet’, with the aim of creating an immersive experience for passengers- by showcasing a wide spectrum of plant life.

The campaign is titled ‘Welcome to Their World’. Every poster space across the southbound Victoria line platform at Green Park station transformed with imagery of plants shown in the series.

  Campaigns around the world:

Japanese food company Nissin’s, “Cup Noodle Mop” appears in Japan Basketball Association Tournament. Nissin unveiled their first ever “Cup Noodle Mop” –a wild take on a brand sponsorship initiative.

The ‘Noodle Mup’ appears after the brand previously released their noodle-flavoured sodas and mixed-flavoured “Cup Noodle Soup Combined”, and Nissin has shown just how harmonious the marriage between off-court snacking and on-court safety can be by blending the two in the Cup Noodle Mop.

Nissin Re-defines what it means to ‘eat clean’, quite literally. And this campaign has captured attention globally in a way that is both engaging and exciting.