MAGnet #03 - 20/06/21

Magnet #3

It’s time for another edition of magnificent news.

Enjoy.

Pat on the Back: Fiverr

We’ve been working with Fiverr since 2019 to drive their UK user base and we run their TV campaigns nationally, with an ‘always on’ focus. Last week, Fiverr had a spot during the Friends Reunion, and they saw a clear search spike during it. Sky One saw a combined average audience of 1.67 million viewers. It was the biggest overnight on Sky One for fifteen years.

New in digital advertising: YouTube and shoppable content

Last Thursday, Google introduced a new suite of features during a Google Marketing livestream, with an emphasis on shoppable content. One of those tools was product feeds; a tool that allows advertisers to link products to an existing video or image ad campaign on YouTube . Product Feeds can also air during skippable video ads adjacent to, or underneath the video.

YouTube is becoming more of a direct shopping tool for consumers and, according to Google, 70% of YouTube viewers bought from a brand as a result of seeing it on the platform. Furthermore, advertisers who used product feeds in their video campaigns achieved over 60% more conversions at a lower cost.

Retailers can also establish a Google Merchant centre feed, which powers their google shopping results with a product catalogue that links directly to their direct response ad campaigns.

Campaigns: Pets at Home

Pets at Home has recently launched the first fully integrated campaign under its new brand communication platform, We're better with pets.

Working with The&Partnership, the campaign was shot by award-winning director Nicolas Jack Davies through Sweetshop. It champions the realisms that come with pet ownership and the extra mile we’ll go for our pets, positioning Pets at Home’s vets, groomers and pet care advisors as always present to help through all the ups and downs of owning a pet.

We’re better with pets presents itself as a celebration of how pets enrich our lives as humans, but it is also an authority claim for Pets at Home, who, with their family of services, offer the expertise and knowledge for pet owners so they can be the best they can be.

This particular campaign is the first in a new & long-term creative approach for Pets at Home; this is  to establish its unique offer as a full-service pet care business, in which it provides a wealth of support for pet owners, including health plans, grooming, veterinary care, subscriptions and the Pets at Home VIP Club.