The Missguided Summer Campaign

You have plans, we have outfits.

Summer is almost upon us and with it some sense of returning to normality. This is why we’re so ecstatic to reveal that we’ve been working with Missguided to bring their summer campaign to life. It went live this Monday, and is planned to last for six weeks as the UK glides out of lockdown restrictions and into summer.

We’ve been working with Missguided for eighteen months to put their customers right at the heart their brand, and to guide their ambitious growth plans. This national summer campaign spans across TV, podcasts, Digital Out of Home, Fly Posters, Wall Murals and VOD.

ALL ABOUT: THE CAMPAIGN

We’ve strategically planned a multiple touch point campaign across the UK, keeping in mind Missguided’s core audience of women, aged 16-34. We made sure that the campaign is watertight and robust- covering all major media touch points.

The slogan ‘you have plans, we have outfits’ underpins the campaign messaging; transforming Missguided into the home of perfect outfits- for women to find, buy, and wear for their summer plans.

The multi- touchpoint campaign we’ve delivered covers all forms of broadcast and OOH environments. Every single environment is designed to engage with our target audience, and they include the most captivating creatives for the audience; placed at exactly the right moments for them to see. This is in order to create a full funnel approach to customer acquisition and retention.

Using our tools and audience data, our detailed planning approach to the timings and locations throughout the campaign has delivered even more value; providing little wastage, but maximum efficiency. 

ALL ABOUT: MISSGUIDED

Missguided’s mission is to empower women globally to be confident in themselves and as a brand they champion themselves on creating products informed by their customers, along with global influences like social media, popular culture, and street style. The ecommerce fashion firm are forward thinking and their looks are designed by in-house talent; creating the affordable fashion women need for all elements of life.