What makes a successful Black Friday campaign?

Get ready! It’s almost Black Friday and compared to last year, 2019 Black Friday is set to top the leader board!  

As we know in 2018 the online shopping world saw around 1.2 million visitors on Black Friday alone. This year, Smart Insights estimates that 74% of visitors will be online on Black Friday day, amazing.  

So, during the most profitable yet competitive time of the year you must be wondering, what makes a successful Black Friday campaign?

Creative

The first, and arguably most important aspect of any Black Friday campaign, is creative.

It’s important the artwork supporting your promotion is dynamic and meets the interests of your desired audience. Black Friday is a time when the marketplace is flooded with brands across the board showcasing their must-buy offers, ensuring the attention of their audience is captured with a clear, concise messaging throughout with a relevant CTA to meet your objective. With deals and discounts flying all around the market the need for consistent branding is more demanding, as in some cases, it’s your first-touch basis with new audiences.

Audience

Additionally, to creative audience targeting is crucial fin your Black Friday campaign. Particularly with digital advertising. Costs across all platforms on digital will increase as Black Friday approaches. Ensuring you have your key audiences within your marketing strategy will allow you to achieve your brand’s place in the auction vs competing businesses in the market.

Traditional Medias

When considering traditional media, it’s important to acknowledge your audience’s journey during the Black Friday period and the likely avenues for touchpoints. Integrating audience insights across offline and digital formats will ensure any Black Friday campaign has an affective reach and impactful message across the holiday season.

USP’s

In a crowded space of one-time offers, it’s important your USP this Black Friday is competitive, but also in line with your brand’s core values. Consider your audience – will the discount enhance conversions during this time or will it devalue the products you’re retailing? Being competitive yet considerate is crucial in running a successful Black Friday campaign.

Still not got your Black Friday/ Cyber Week strategies together? Contact us today for some last-minute options!